My Story So Far

After leaving university in 2015, I balanced two volunteer roles - one as an arts journalist, and one as a digital and social media professional. I was interested in working in both fields, but my keen interest in social media won out.

In 2016, I joined Edge Hill University as a Digital Marketing Officer. Although my work focused mainly on using organic social media to drive recruitment, it also saw me dabble in paid social, SEO, web content and more.

For a short period during the COVID-19 pandemic, I went freelance as a Social Media Manager. During this time, I had the opportunity to deliver social media training to organisations from the USA, France, Germany and Belgium. I also created video content and graphic to support other freelancers, ran virtual events, and developed social media strategies for organisations including Volonteurope.

In 2020, I moved to Manchester Metropolitan University to become their student-facing Social Media Manager. In this role, I specialise in using Instagram, TikTok and Facebook to communicate with current students. I also lead a group of thirty-five Student Content Creators to develop content for their fellow students.

My Expertise

I am a versatile Social Media Manager who can develop and publish organic content from start to finish.

My key skills include:

  • Proficiency with Instagram, TikTok, LinkedIn, Facebook, YouTube, X, Threads and Bluesky.

  • Creating content tailored towards channels, particularly Instagram Reels and TikTok videos.

  • Filming via both a phone and a digital camera, with experience using tools including mics, gimbals and teleprompters.

  • Copywriting for social media, websites, news publications and reports.

  • Confident use of tools including Adobe Creative Cloud, CapCut, Sprout Social and Hootsuite.

  • Leading and training students to develop peer-to-peer content.

My Achievements

Performance

  • Achieved 33.3m impressions across Manchester Metropolitan University's TikTok, Instagram and Facebook accounts in 2024.

  • Established TikTok accounts at both Edge Hill University and Manchester Metropolitan University, the latter seeing over 4.3m views in just over two years.

  • Grew Manchester Metropolitan University's Instagram following by 225% in four years.

Awards

  • Winner of the 'Best Use of Instagram' award at the Think Student Live awards for two consecutive years.

  • Shortlisted three times in the Higher Education Content Marketing Awards - twice for 'Best Student Collaboration Content' (2023, 2024) and once for 'Best Content Engagement Growth' (2024).

Opportunities

  • Speaker at Think Student Live 2021, discussing how to use content to create connections and communities.

  • Supported the development of the first ever National Social Media Managers Day.

  • Contributed articles to websites including Social Status and Student Hut.